The Backpack Love – Starter Chain Kit is where it all begins.

This starter kit gives you the base chain needed to create your child’s Backpack Love look — a fun, personal way to decorate backpacks, lunchboxes, sports bags, and more.

Once you have the starter chain, you can easily swap colors, charms, and accents throughout the year with our Color Refill Packs and Limited Seasonal Drops.

Perfect for:

School backpacks

Sports bags

Gift giving

First-time Backpack Love customers

✨ Final smiley charm design is being finalized.

Starter kits purchased now will ship with the official Backpack Love smiley charm once production is complete.

📦 What’s Included

1 Backpack Love base chain

1 signature Backpack Love smiley charm (final design coming soon)

Secure connectors for easy attachment

Simple setup instructions

💡 Why Parents Love It

One-time base purchase

Easy to update without replacing the whole chain

Encourages fun personalization (without damaging backpacks)

Designed with kids in mind

Final charm designs are being completed. Product photos and details will update prior to shipping.